The acronyms are taking over!
![Easy_Alphabet_Soup_003[1].jpg](http://trouble.philadelphiaweekly.com/archives/Easy_Alphabet_Soup_003%5B1%5D.jpg)
Check out this press release from Eli Lilly. It really is too funny.
INDIANAPOLIS, Nov. 6 /PRNewswire-FirstCall/ -- Eli Lilly and Company has received Program Design Certification from the National Committee for Quality Assurance (NCQA) for its Tools that Empower(TM) Depression Care Management Program.Tools that Empower(TM) Depression Care Management Program is designed for managed care organizations to assist in further driving the standard of patient care around Major Depressive Disorder (MDD). Lilly created the program in response to the growing population of patients diagnosed with MDD.
The foundation of this program is based upon the APA Standards of Care for major depressive disorder, the HEDIS(R) measure for Antidepressant Medication Management, and several other related, peer-reviewed articles.
Lilly Receives NCQA Design Certification for Depression Care Management Program
Comments
Well, I guess you have figured out the reason why drug companies are spending less and less on meals to doctors. Word salad has proven to be enough. And I thought it was because all the gifts the drug companies were handing out was a conflict of interest.
Posted by: Jane | November 6, 2007 07:24 PM
Hmm...
bad ideology...
bad blog...
bad job...
great rack.
you've got yourself a fan.
(OK, and you're pretty, too)
Posted by: barrack obama | November 6, 2007 07:39 PM
Growing the Market for Cymbalta and branded Prozac? "Tools that Empower helps identify members with MDD and offers educational resources to support treatment. In addition, the program helps enroll members, perform clinical screening and clinical risk stratification; offers interventions based on member clinical risk; executes program satisfaction assessment and outcomes measurement; and provides a comprehensive list of MDD resources."
Interesting use of the term empower (v) in the press release versus the definition of empowerment (n) from SAMHSA's National Consensus Statement on Mental Health Recovery:
Empowerment: Consumers have the authority to choose from a range of options and to participate in all decisions—including the allocation of resources—that will affect their lives, and are educated and supported in so doing. They have the ability to join with other consumers to collectively and effectively speak for themselves about their needs, wants, desires, and aspirations. Through empowerment, an individual gains control of his or her own destiny and influences the organizational and societal structures in his or her life.
Posted by: Joe | November 7, 2007 10:21 AM
I had no idea your car even HAD a place to carry bikes. I for one have always been attracted to your brain.
Posted by: HS | November 7, 2007 03:11 PM
As I only had 10 minutes remaining on my lunch break I read this press kit (AKA PC babble) ASAP while eating a BLT and drinking OJ. When I was done my IQ felt considerably smaller. IMHO they're PC spin pieces written by PR SOB's. May the abuse of acronyms RIP!
Posted by: Simon | November 8, 2007 11:09 AM
Oh, now I get it - the comment by HS about your car having a place to carry bikes must be related to the "great rack" blurb by Mr. Obama. (It took me about three days to figure that one out - if I thought any more slowly I think I'd be catatonic).
Posted by: Kent | November 11, 2007 07:30 PM