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Wyeth not?

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Must ... milk ... drug ... for ... every ... possible ... indication ...

This is what I picture a Wyeth exec saying with his last dying breath. The pharma company has remixed Effexor XR like the best DJ in the best club in the world, and it's slated to be approved for depression and hot flashes on Monday. (Interestingly, I didn't have hot flashes till I started taking Effexor, but that's another matter.)

Pristiq is the name of the new drug. It sounds like a synonym for the male manhood, to put it in romance-novel terms. But you have to sympathize with Wyeth a bit. First of all, what name is left? Secondly, in 2010 the company will be seriously challenged by generics, so they have to find a way to stop the loss of blood. By 2011, I guarantee you, your shrink will start hyping Pristiq as a replacement for your Effexor. Remember me then, and smile.

Wyeth depression/hot flash drug faces hurdles

Comments

One can only hope this new drug doesn't have the AWFUL withdrawal effects that Effexor/Effexor XR has. Ugh...

What name is left? Guess you haven't heard of the new antidepressant, male performance enhancing, wrinkle reducing pain reliever. It's called Bupkis.

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About

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Liz Spikol is senior contributing editor of Philadelphia Weekly. She writes the award-winning column The Trouble With Spikol, which began as a chronicle of her struggle with mental illness, and has since expanded into humorous musings on everything from graphic novels to how to use a mop. She also writes the paper's book review column, Lit Gloss. This blog -- named one of the Top 10 Bipolar Blogs of 2007 by PsychCentral -- is about mental illness policy, news, personal journeys and more.